What services does Andrea Afra offer?

Andrea Afra offers web design and development, AI search optimization, SEO, brand and digital presence, print and graphic design, website maintenance, proofreading and editing, and digital process modernization including custom online forms and workflow tools.

What kinds of businesses does Andrea Afra work with?

Andrea works with established small businesses, restaurants and hospitality brands, retail and e-commerce shops, festivals and event venues, authors, and general small business owners who need a reliable, responsive person in their corner for web and digital work.

Where is Andrea Afra based?

Andrea Afra is based in Houston, Texas and works remotely with clients nationwide.

Does Andrea Afra work with remote clients?

Yes. Andrea Afra is remote-friendly and works with new and established businesses and digital-first brands across the US.

How do I get started with Andrea Afra?

You can reach Andrea directly at andrea@andreaafra.com or through the contact form at andreaafra.com. She replies quickly.

What is AI search optimization?

AI search optimization helps businesses get found and cited by AI tools like Perplexity, ChatGPT, Gemini, and Copilot — not just Google. It involves structured data, entity building, and making your content machine-readable. Incorrect or outdated information about your business showing up in AI results is a real and fixable problem.

Can Andrea Afra fix incorrect information showing up in AI search results?

Yes. Andrea has successfully resolved cases where AI tools like ChatGPT were surfacing incorrect business information — including wrong ratings sourced from third-party platforms like Yelp instead of a business's verified Google rating. These issues are diagnosable and correctable.

Can Andrea Afra help modernize outdated business processes?

Yes. Andrea has helped clients replace time-consuming manual workflows — such as paper-based or PDF application processes — with custom online forms and digital tools, saving hours of administrative work each month.

What problems do clients usually have before working with Andrea Afra?

Common situations include: feeling invisible in search results, having an outdated website that no longer reflects the business, being locked out of accounts or platforms, and needing general digital troubleshooting from someone they can trust to just handle it.

Is Andrea Afra accepting new clients?

Yes, Andrea Afra is currently open for new freelance projects.

Work - Andrea Afra

Web design & development

WordPress sites that are fast, clean, responsive, and actually easy for you to manage.

Custom theme · Online Shops · Web Apps (PWAs) · Training

Creative & print design

From a single flyer to a full brand suite — intentional, consistent, every touchpoint.

Logo & identity · Menus · Flyers & posters · Social graphics · T-shirts & promo

Copy, editing & publishing

Polished, error-free, and readable — web, print, and digital, start to finish.

Website copy · Copyediting · Newsletters · eBook layout · KDP publishing

Budget & vendor consulting

You're probably paying for tools you don't need. I find the waste and fix it.

Hosting · Email providers · Newsletter platforms · Plugins · Payment processors

SEO & AI optimization

Showing up in Google is table stakes. Showing up in ChatGPT, Perplexity, and AI Overviews is where most businesses are invisible. I fix that.

On-site SEO · Keywords · Schema · Google Business · Listings · AI search

Ongoing maintenance & support

A steady hand keeping things current — updates, security, and general digital upkeep.

Content updates · Plugin & security · Google Business · Hours & menus · Social

Agency & freelance overflow

Need extra hands? White-label work, overflow builds, the parts outside your wheelhouse.

White-label builds · Overflow design · WP dev · Copy & content · Fast turnaround

Broken build? Let's fix it.

Agency, freelancer, or an AI tool that got in over its head — if it's broken, I can help.

Broken websites · AI-generated code · Plugin conflicts · Speed · AI workflow

The Work

A mix of client projects and independent work that shows the range. Every project is different. The standard isn't.

Houston Menus website with restaurant menu filters for cuisine, price, and spice level

Independent project

Houston Menus: Restaurant Menu Finder

Product design Custom PHP & SQL Interactive map Menu scanning

The project

Houston Menus is a free restaurant menu finder for Houston, live now. Diners can filter by spice level, protein, price, dietary needs, cuisine, and neighborhood, so they find the dish they want before they pick the restaurant, then go straight to that restaurant's own menu.

What I built

A custom PHP and SQL site, built from scratch with no WordPress. Diners, restaurant owners, and I can all submit menus. A built-in scanner turns a menu into an editable online version. An interactive map runs on OpenStreetMap, and the whole thing is designed phone-first.

Live and free to use, with filters that go further than most menu sites.

Client project · Ongoing

Clark's Hardwood Lumber

Web Development Site Upkeep AI Search Optimization

The situation

A Houston institution since 1946, Clark's Hardwood needed a reliable technical partner to keep their website up to date, looking great, and ranking organically at the top of Google search results.

What I handle

Ongoing website and content updates including SEO and AI search optimization, security, and keeping business information consistent.

A site that works as hard as the business does — current, secure, and one less thing to worry about.

Client project · Long-term

The Red Lion Houston

Web & SEO management Brand continuity In-house print assets AI search ready

The situation

A high-traffic local business that needed its entire digital presence owned, maintained, and accurate across every platform — always.

What I handled

Website development and management, SEO, Google Business Profile and other business listings maintained across every major platform, always accurate and never something the client had to think about. Digital and print brand assets kept consistent across all relevant platforms.

A consistent, recognizable brand presence maintained through ownership changes, a global pandemic, and everything in between.

Client project · Long-term

EWMedia Group

Logo refresh Custom WordPress theme Live vendor applications Online payments

The situation

A long-running event and festival production company across Houston, Texas, Louisiana, and the Gulf Coast needed a site that could keep up with its operation — and a vendor application process that didn't require a fax machine.

What I handled

Logo refresh and full custom WordPress theme build. Vendor applications moved from Word docs vendors printed and mailed to live online forms with auto-calculated pricing per event. Online payments added. Custom post type replaces an unreliable event calendar plugin, giving the client full control over event listings without depending on third-party software.

Upgraded a print-and-mail application process to a live online form that calculates vendor fees automatically and accepts online payments.

Independent project

SucsForYou.com

Web development Content strategy Audience growth Publishing eCommerce

The project

Built and scaled a full membership website with video blog, web shop, mailing list, and interactive content — all independently, from zero.

What I built

Full WordPress site with paid membership tiers, WooCommerce shop, mailing list integration, YouTube channel strategy, and ongoing content production. Also produced The Succulent Manual — a paperback and eBook written, designed, photographed, and published through Amazon KDP.

50K+ YouTube subscribers, 20K+ Instagram followers, a published book on Amazon — all organic, all built from scratch.

Dreamotif — dream journal and pattern recognition progressive web app, built by Andrea Afra

Independent project

Dreamotif: Dream Journal + Pattern Recognition App

Product design UX/UI App development SEO

The project

Dreamotif is a private dream journal that helps you notice what keeps showing up across your dreams. From concept to launch, a cross-device web app for journaling dreams and charting the motifs that keep recurring. Fully private, works offline, no AI interpretations.

What I built

Full progressive web app in vanilla JavaScript, installable on any device without an app store. Custom motif tagging system with color-coded pattern tracking, a minimal entry modal, and Google Drive backup. Trial, free, and paid tiers built in.

Concept, design, code, and launch, one continuous build.

Nerve & Muscle Center of Texas

Scientific magazine · Copyediting & production

"I just came from a neurology conference and would like to inform you that many neurologists approached me and expressed their deep admiration of the Nerve and Muscle Magazine."— Dr. Aziz Shaibani, MD, FACP, FAAN

Scarred: A Memoir

Novel · Copyediting & proofreading

"I thought everything had been caught between myself and all the editors. What an incredible gift you gave me by discovering those issues."— George Molho, Author

The Succulent Manual

Book · Writing, design & photography

"The most comprehensive succulent resource I've come across. I access it on my iPad and laptop — photography is awesome and so many aspects of succulent care are covered."— Reader, The Succulent Manual eBook

Who